About me

Driven by a passion for user empathy and strategic thinking, I'm a Design Strategist with 6+ years of experience translating business goals into impactful design solutions. I've unlocked millions in profit and transformed experiences through in-depth research, collaborative ideation, and data-driven strategies.

My approach lies in deeply understanding people, uncovering hidden needs, and crafting user-centric solutions that deliver tangible results. I thrive in cross-functional environments, working hand-in-hand with UX designers, researchers, and product managers to bring ideas to life, whether it's:

But beyond projects, I'm an advocate for continuous learning and knowledge sharing. This website is an invitation to peek into my design thinking process, explore research insights, and discover creative explorations.

Connect with me, let's discuss how design can unlock the potential of your next project.